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Can Only Savings Meet Your Financial Goals

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As kids, we all had a piggy bank to save money given to us by grandparents, uncles, and aunts on various occasions. Our moms stashed away some cash saved from monthly expenses for a rainy day. But money put in a cash box or piggy bank does not grow. On the contrary, money loses value over time due to inflation aka price rise. For example, if inflation is 8%, it means that if you paid Rs. 100 for something in 2021, you would be paying Rs. 108 in 2022.


Let’s understand this with an example-


Whenever we buy something for our mom, and she asks us the price, more often than not, we tell her a discounted price. This is how smart people escape the inevitable lecture and scolding for our spending habits.


The fault doesn’t lie with our mother or with us. The real culprit here is inflation. Consider this; Milk cost Rs. 18/litre in 1997. Today, it costs Rs. 72/ litre, a 400% jump in 25 years. This holds true for almost every item, be it essentials, luxuries, or comforts.


Simply put, the purchasing power of money reduces year after year. We can’t eliminate inflation, but we can focus on growing the money we have. If we need to enhance our lifestyle over the years, our money needs to grow at a rate faster than inflation.


This can happen when we invest in avenues that on average, have the scope to generate returns that are higher than inflation. Thus, saving is important, but it needs to be accompanied by investment in order to defeat the big bad- Inflation.


This does not mean making a quick search for investments with the highest returns, and blindly putting money in them. A healthy, sustainable portfolio needs to work for you- your profile, your goals, and your risk appetite.


A word of caution- (Yes,I know. If the asterisk on 50% discount ads were a person, I would be it) Hear me out though. If you’re a novice to investing, spend some time to gain knowledge, understand the pros and cons of each investment avenue and then make an informed decision. You won’t stop lying to your mother about the prices of stuff though. That’s an unrealistic dream!


Views and opinions contained herein are for information purposes only and should not be construed as investment advice/ recommendation to any party or solicitation to buy, sale or hold any security or to adopt any investment strategy. It does not warrant the completeness or accuracy of the information and disclaims all liabilities, losses and damages arising out of the use of this information. The recipient should exercise due caution and/ or seek professional advice before making any decision or entering into any financial obligation based on information, statement or opinion which is expressed herein.

Statutory Details: Axis Mutual Fund has been established as a Trust under the Indian Trusts Act, 1882, sponsored by Axis Bank Ltd. (liability restricted to Rs. 1 Lakh). Trustee: Axis Mutual Fund Trustee Limited Investment Manager: Axis Asset Management Company Limited (the AMC) Risk Factor: The Sponsor is not liable or responsible for any loss or shortfall resulting from the operation of the scheme.


Mutual fund investments are subject to market risks, read all scheme related documents carefully.

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Statutory Details: Axis Mutual Fund has been established as a Trust under the Indian Trusts Act, 1882, sponsored by Axis Bank Ltd. (liability restricted to Rs.1 lakh).Trustee: Axis Mutual Fund Trustee Ltd. Investment Manager: Axis Asset Management Co. Ltd. (the AMC).Risk Factors: Axis Bank Ltd. is not liable or responsible for any loss or shortfall resulting from the operation of the scheme. Past performance may or may not be sustained in future. Please consult your financial advisor before investing.